Let me show you how to write a strategy on a page with an example from Lysol. My name is Julian Cole, a strategy trainer at Planning Dirty Academy. In this example it shows how a strategy on a page can help change the perception and associations of a brand.
Timestamp:
0:00:00 - Intro
0:00:23 - Strategy on a Page
0:00:36 - Business Problem
0:00:41 - Business Goal
0:00:47 - Lysol: Protect like a Mother
0:01:49 - Consumer Problem
0:01:58 - Insight
⚡️ FREE CREATIVE BRIEFING MINI COURSE - Learn how to write creative briefs with this free mini course. Here - https://bit.ly/31exvEJ
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🔴 WATCH NEXT
➜ How to write a creative brief: Seamless Example https://bit.ly/3h1JyNe
➜ How to write a strategy plan: Ikea Example : https://bit.ly/3zRER1j
➜ What is an insight vs observation : https://bit.ly/3cwW8mI
➜ How to write a creative brief? The Problem Statement https://bit.ly/3jcHTY6
➜ Creative Strategy In Advertising: HP Example : https://bit.ly/3db4Dnt
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🔴 SUBSCRIBE & LEARN STRATEGY: https://www.youtube.com/c/JulianCole
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🔥 Follow me on
INSTAGRAM: https://instagram.com/byjuliancole
TWITTER: https://twitter.com/juliancole
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ABOUT ME: I’m Julian Cole, a strategy trainer at the Planning Dirty Academy. I’m also a strategy consultant to leading brands like Uber, Disney, Facebook, Apple and Snap. Previously I was head of comms planning at BBH and BBDO New York where my team and I won over 100+ creative and strategy awards.
WEBSITE: https://www.planningdirty.com/
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