Grasim Industries Embracing Culture Change, a Vital Part of Digital Transformation

In today’s world, customers expect the brands to provide a flawless digital experience in their interactions. Often, we witness the legacy brands losing the race, thus the companies born before the internet age should embrace the digital culture to survive in the market. Mr. R G Krishnan, Jt. President and Unit Head - Chemicals, Grasim Industries Limited, shares with Pro MFG media, their digital journey and how the organization embraced digitalization.

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